Tag Archives | Adidas

FIFA: another own goal?

On 13 May at the first FIFA Congress since he was elected president of football’s world governing body, Gianni Infantino claimed FIFA was over its corruption crisis. He also announced the appointment of someone outside football as the new general secretary, Fatma Samba Diouf Samoura from Senegal, a former businesswoman who has worked in various senior posts […]

Read full story Comments { 0 }

Advocating for FIFA reform – a sponsor´s perspective

There’s so much that’s good about sport. Next to family, I see sport and music as the two most important cultural influences on children. But the difference between the two is that the love of sport, the love of a team, the enjoyment to be derived from it can be shared between generations. It’s very […]

Read full story Comments { 0 }